Fashion Communication

Course in Fashion Communication 1 year, taught in English, covers all theoretical and practical aspects.

Course BLOG 
Course VIMEO

The course involves both theoretical and practical appliances and project exercises. As well as seminars given by relevant professionals and visits to the collaborating brands.

The course is divided into two main areas:

COMMUNICATING FASHION
Mkt&Adv- the students explore the concept “fashion brand” and learn how to develop both marketing and advertising plans analyzing the fashion sector, its market and environment.
Communication - the students analyze the steps of a fashion communication plan and become familiar with some related areas such as media, on-line platforms, fashion journalism, or special events among other things.

CREATING FASHION
Styling - the students obtain a global knowledge about styling, fashion, art and photography so they can use photo format as the most basic and important way to express fashion images.
Creative Direction - the students are introduced into fashion films and creative direction so they are able to understand and work with fashion video formats.

FURTHER EDUCATION at IED
After finishing the Fashion Communication course, students can access the 2nd year of the trienal fashion Diploma: “Comunicación, Estilismo e Imagen Moda”.The requirements are to have a certain level at Drawing, Fashion Illustration and Illustrator (Adobe), which will be proved by solving 3 exercises related to these themes and presenting a portfolio/dossier.
Both in June 2014.